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And whey was an available by-product resulting from the quark and cheese production that continued even in times of war.

The idea was that the drink should be fun and taste great. With that ethos in mind, Max Keith announced a name competition among the company staff.

Fanta was a fantasy word that would give the advertising industry a lot of fun in the years to come. As a result, in , Fanta was registered as a German trademark.

The drink would be produced right until the end of the Second World War. After the war, other raw materials gradually became available again, and the Fanta recipe could be further developed.

In , Fanta was registered as a trademark in the US. The name rights truly belonged to The Coca-Cola Company from that point in time.

The infrastructure for the distribution of soft drinks was at a surprisingly high level in the aftermath of the war.

Had Fanta not already been invented and successfully marketed, then there probably would have been a lot more work to be done.

Instead, Keith was able to seamlessly continue with the business as he did in the pre-war years. He was never a member of the Nazi Party and generally not politically engaged.

What interested him most was the company. The brand reached two major milestones in Coca-Cola Italy experimented in Naples with a new orange recipe, which was to prevail.

Consequently, when we talk about Fanta today, we refer to the most popular orange soda in the world——not the original whey and apple juice drink.

The second big hit which catapulted the brand forward was the introduction of new packaging in French designer Raymond Loewy came up with the famous brown Fanta ring bottle.

It was a design that fitted perfectly with the good-mood drink and was, at the same time, functional and straightforward.

The dark glass protected the ingredients from the light, and the horizontal rings made the bottle distinctive and handy—a stroke of genius.

Fanta was launched in Australia in , and a year later in the USA. By the time the s came around, Fanta was already bubbling away in 36 countries, including the Soviet Union in and China in Fanta lived up to its fanciful name in the following decades.

Fanta Orange was the most popular flavor and made its triumphal procession around the world. In the late Sixties, Fanta Lemon was added.

In the Eighties, it got really wild with more fruity flavors. And today, Fanta comes in all shapes and guises, including the all-important low-calorie version.

Fanta was the brainchild of an American company director who wanted to circumvent ingredient shortages in the Third Reich.

The drink was not created at the behest of the Führer as the misleading myth we mentioned earlier suggests. Schetelig and the employee competition that came up with the name.

But that is about it. The orange Fanta of today was produced for the first time in Italy , in Naples , in , when a local bottling plant started producing it using locally sourced oranges.

Fanta is known for its upbeat colorful advertising; in the United States, it showcases The Fantanas , a group of young female models, each of whom promotes an individual Fanta flavor.

The campaign lasted from mid, in the form of a successful trial run, to October 1, Three years later, in June , Fanta re-launched the campaign. In February , a 75th-anniversary version of Fanta was released in Germany.

An associated television ad referenced the history of the drink and said the Coca-Cola company wanted to bring back "the feeling of the Good Old Times" which was interpreted by many to mean Nazi rule.

The ad was subsequently replaced. In Albania, Bosnia and Herzegovina, Croatia, Poland, Serbia, Turkey, Romania, Russia, Sweden, and some other countries, there is Fanta Shokata a wordplay between "soc" which is "elderberry" in Romanian, and "shock" based on an elderflower blossom extract drink.

Orange Fanta is available in Canada. The formula differs from its American counterpart in that it contains orange juice [12] and the American version contains none.

Fanta is the second drink to have been produced by Coca-Cola, after the original Coca-Cola. In New Zealand, unlike the rest of Australasia, Fanta is visually branded with the original logo used since Fanta is not available in the Philippines ; instead, Royal is the counterpart of the soda brand, which is both owned by the The Coca-Cola Company.

The comedian Gabriel Iglesias has made references to Fanta having a substantial fan base in India and Mexico. From Wikipedia, the free encyclopedia.

Brand of carbonated drinks. For other uses, see Fanta disambiguation. Retrieved March 11, August Retrieved The Coca-Cola Company in Italian.

Universal Media. Archived from the original on AOL Money. Mar 5, Retrieved 9 March

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